Introduction

Think of a Pinterest Manager as your brand’s visual storyteller and growth strategist. Unlike a typical social media manager who focuses on “likes,” a Pinterest Manager focuses on discovery. They organize your content into curated boards, optimize your images for search, and use data to ensure your products show up exactly when your ideal customer is looking for inspiration.

Are you tired of posting content that disappears into a feed after only a few hours? While a tweet or a post might last minutes, a single Pin can drive traffic to your website for months—or even years. If you feel like you’re shouting into a void on other platforms, it’s time to switch to a place where people actually go with the intent to buy.

Pinterest is more than just a place for recipes and DIY crafts; it is a powerful visual search engine. By using the right keywords and high-quality designs, a manager can turn your profile into a 24/7 lead generation machine. In this guide, we will explore how professional management can save you time and significantly scale your brand’s reach.

Pinterest Manager Pricing

Hiring a Pinterest Manager is an investment that varies based on your business goals and the level of support you need. Most professional managers offer monthly retainers, which ensures your account stays active and optimized without you having to lift a finger. Prices typically depend on how many pins are created each week, whether they handle video content (Idea Pins), and if they also manage your paid advertising campaigns.

For many small businesses, starter packages begin around $300 to $700 per month, while comprehensive growth strategies for larger brands can range from $1,000 to $2,500+. If you aren’t ready for a full-time commitment, many experts also offer one-time services to get your account on the right track.

Common Pricing Models:

• Monthly Retainers: Best for consistent growth; includes scheduling, design, and analytics.
• Account Audits: A one-time deep dive into your current profile to fix SEO and strategy ($150–$500).
• Account Set-up/Clean-up: Building a fresh business profile or fixing an old one ($300–$900).
• Ads Management: Specialized management for Pinterest Promoted Pins (often a flat fee plus a percentage of ad spend).

Pinterest Management Pricing Factors

The cost of a Pinterest manager is rarely a “one size fits all” price. Several key factors determine how much you will pay to have your account professionally managed. The biggest influence is usually the volume of content being produced; creating ten custom-designed pins per week costs significantly less than a strategy that requires thirty high-quality video pins and daily scheduling.

Another major factor is the level of expertise you are looking for. A beginner freelancer might charge lower rates to build their portfolio, while an established agency with a track record of driving six-figure sales will command a premium. Managers also adjust their pricing based on whether you need simple organic growth or a complex paid advertising strategy.

What Influences Your Final Cost:

• Content Creation: The number of fresh, custom-designed images and videos (Idea Pins) needed each month.
• Ad Management: Whether they are managing a monthly ad spend (often charged as a flat fee plus a percentage of the spend).
• SEO & Research: The depth of keyword research and competitor analysis required to keep your boards ranking.
• Additional Platforms: If the manager also handles related tasks like writing blog posts or managing a Tailwind scheduling account.
• Reporting & Strategy: The frequency of data analysis calls and how often they pivot the strategy based on your results.

How to Become a Pinterest Manager

Becoming a Pinterest Manager starts with mastering the platform as a marketing tool. You need to move beyond just “pinning” things you like. Start by creating a Business Account and learning how to use Pinterest Analytics. Practice creating eye-catching vertical designs in tools like Canva. You should also learn how to research keywords so your pins show up in search results.

Once you understand the basics, build a portfolio to show what you can do. You can offer to manage a friend’s account or grow your own page to prove your skills. Focus on tracking your success through website clicks and impressions. When you feel confident, start networking on LinkedIn or Facebook groups to find your first paying clients.

What Does a Pinterest Manager Do?

A Pinterest Manager is the expert who takes over the daily running of your account so you can focus on other parts of your business. Their main goal is to turn your profile into a traffic-generating machine. They don’t just “post pictures”; they act as a strategist who knows how to make your brand show up when people search for ideas. From setting up your business profile correctly to tracking which pins get the most clicks, they handle the technical and creative side of the platform.

They also act as a designer and a researcher. Every pin they create is carefully planned to match your brand’s style and use the right keywords to reach your target audience. They spend time looking at trends to see what people are searching for right now, ensuring your content stays relevant. By consistently scheduling new pins and analyzing the data, they help your business grow steadily over time without you having to learn the platform’s complex algorithm yourself.

Key Responsibilities Include:

• Pinterest SEO: Researching and using high-ranking keywords in pin titles and descriptions.
• Pin Design: Creating eye-catching vertical images and videos (Idea Pins) that encourage clicks.
• Scheduling: Using tools like Tailwind to ensure pins go out at the best times for your audience.
• Account Cleanup: Organizing boards, fixing broken links, and enabling “Rich Pins” for extra data.
• Monthly Reporting: Analyzing clicks, saves, and impressions to see what is working best.

Build Your Pinterest Expertise

Becoming an expert starts with understanding that Pinterest is a visual search engine. You must learn how to think like a user and a marketer at the same time. Start by studying Pinterest SEO and how the algorithm ranks content. Spend time every day looking at successful accounts in different niches. Pay attention to their pin designs, the keywords they use, and how they organize their boards.

Hands-on practice is the best way to grow your skills. Create a “test” account to experiment with different types of pins and headlines. Learn how to use design tools like Canva to make images that stand out in a busy feed. You should also get comfortable reading Pinterest Analytics. Understanding the data helps you know exactly what your audience likes so you can do more of it.

Is a Pinterest Manager Worth It for Blog Growth?

Hiring a Pinterest Manager can be a complete game-changer for bloggers who want to stop chasing fleeting social media trends. Unlike Instagram or TikTok, where posts disappear in hours, a Pinterest Manager creates “evergreen” content that can drive traffic to your blog for years. They treat the platform like a search engine, ensuring your articles show up exactly when people are looking for answers. This means you can focus on writing great posts while your manager builds a steady stream of readers in the background.

For most bloggers, the investment pays for itself through increased ad revenue, more email sign-ups, and higher affiliate sales. A professional knows how to read the data to see which topics are trending and which pin designs actually get people to click through to your site. Instead of guessing what works, you get a proven strategy that scales your reach far beyond what you could do alone. It turns a time-consuming chore into a powerful, automated growth engine for your brand.

Why Bloggers Benefit:

• Long-Term Traffic: Pins have a “half-life” of about 3.5 months, meaning they drive clicks long after they are posted.
• Passive Lead Generation: A manager can set up systems that funnel readers into your email list 24/7.
• Expert SEO: They use high-performing keywords so your blog ranks in Pinterest search results.
• Time Recovery: You save 10–20 hours a month that you can spend on creating content or resting.
• Better Monetization: Professional pins often lead to higher-quality traffic that is more likely to buy your products or click your ads.

Why You Need Pinterest Management

It takes a lot of energy and time to run a business. Pinterest is a powerful tool, but it requires constant attention to see real results. A professional manager takes this heavy lifting off your plate. They know how to keep your account active even when you are busy with other things. Instead of spending hours every week trying to figure out the latest trends, you can trust an expert to handle the details for you.

Without a solid plan, your pins might never reach the right people. Pinterest is more about strategy than just posting pretty pictures. A manager ensures that every pin serves a purpose and leads back to your website or shop. They help you stay ahead of your competitors by using the latest features and search techniques. This professional touch turns a quiet profile into a busy hub for your brand.

Key Benefits of Management:

• Consistency: Your account stays active with fresh content every single day.
• Strategic Growth: Experts use data to find out what your audience loves most.
• Better Results: Professional pins are designed specifically to get more clicks and saves.
• Stress Reduction: You no longer have to worry about “algorithm changes” or missing posts.
• Expert Design: You get high-quality visuals that make your brand look professional and trustworthy.

Ready to Start as a Pinterest Manager?

If you enjoy being creative and staying organized, this could be the perfect career for you. You don’t need a fancy degree to get started. You just need a laptop, a good eye for design, and a willingness to learn how search engines work. Many people start by managing their own accounts to see what works. Once you see your own traffic grow, you will have the confidence to help others do the same.

The best part about this job is the flexibility it offers. You can work from anywhere and choose the clients you are truly passionate about. Start by setting up a simple website or social media page to showcase your services. As you learn the ropes, be patient with yourself. Every expert was once a beginner, and the Pinterest community is a very helpful place to grow your new business.

Pinterest Manager: Services, Pricing & Packages

A Pinterest Manager offers a variety of services designed to help your brand grow without you having to touch the platform. These services usually range from basic account maintenance to full-scale marketing strategies. Most managers bundle their tasks into “packages” so you can choose the level of support that fits your current budget and business size. Whether you need someone to just schedule your posts or a partner to handle everything from design to data analysis, there is usually a package available for you.

Pricing for these packages depends on how much content is created and how often your manager check-ins with you. For example, a “Starter” package might focus on basic pinning and keyword updates, while a “VIP” package often includes custom video pins and deep-dive strategy calls. By choosing a monthly package, you ensure that your Pinterest presence stays fresh and consistent, which is the most important factor for success on the platform.

Service Level	Typical Monthly Price	Best For…	Key Features Included
Starter / Lite	$300 – $500	New bloggers or small shops	Daily pinning (5-10 pins), basic SEO, and monthly reports.
Standard / Growth	$600 – $950	Growing brands & active blogs	15-20 custom pin designs, keyword research, and email support.
VIP / Elite	$1,000 – $2,500+	Large E-commerce & established brands	30+ custom graphics, video pins (Idea Pins), and strategy calls.
Account Setup	$300 – $900 (One-time)	Businesses new to Pinterest	Profile optimization, board creation, and website verification.
Account Audit	$150 – $500 (One-time)	DIYers who need a “check-up”	A deep dive into your current stats with a custom action plan.

Conclusion

Choosing to invest in Pinterest is a smart move for any business looking for long-term growth. Whether you hire a professional manager or decide to handle it yourself, the key is to stay consistent. This platform is a marathon, not a sprint, but the rewards are worth the effort. By focusing on great visuals and the right keywords, you can turn a simple profile into a powerful source of steady traffic.

Starting your Pinterest journey today will help you build a brand that people can find for years to come. It is an exciting way to connect with customers who are truly ready to discover something new. Don’t be afraid to experiment with different designs and strategies as you go. With a little patience and the right plan, you will see your business reach more people than ever before.

FAQs

1. How long does it take to see results on Pinterest? 

Pinterest is a slow-burn platform, so it usually takes 3 to 6 months of consistent pinning to see a significant increase in traffic.

2. Do I need a business account to hire a manager? 

Yes, you should have a Pinterest Business account so your manager can access detailed analytics and run promoted pins for you.

3. What is the difference between a Social Media Manager and a Pinterest Manager? 

Social media managers focus on real-time engagement and conversation, while Pinterest managers focus on search engine optimization (SEO) and long-term discovery.

4. Will a Pinterest Manager create the content for me? 

Most managers include custom pin design in their packages, but they usually require you to provide the original photos or blog links.

5. Is Pinterest only for businesses that sell physical products?

 Not at all! It is incredibly effective for service providers, bloggers, and coaches because people use the platform to find information and tutorials.